Increase Your ROI with Email Marketing Lists Done Right When properly cultivated, email marketing can generate a high return on investment for your company. In order to do so, you want to be sure to build and maintain an engaged subscriber list as sending emails that never get opened is not going to benefit your business. In this blog, we share a few things to consider in order to create email marketing lists that grow
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Buying Has Changed. Your Marketing Strategy Should, Too! Before Google and social media, the marketing strategy was to spread the word about products and services through what is now known as traditional methods or outbound marketing. These outbound techniques included things like trade shows, radio ads, TV commercials and telemarketing. While these techniques were great at generating leads for companies at one point, that’s no longer the case more often than not. Buying Has Changed
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