When we talk about “buyer personas” during our strategy meetings with new clients, we are usually met with a puzzled expression and the comment “Buyer persona? What’s that?” In inbound marketing terms, a buyer persona is a semi-fictional representation of
Have you ever sat and really reflected on the way that you think? If it’s something simple like a sunny, 95-degree day, do you complain about how hot it is or do you express gratitude because it’s not raining and
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