When we talk about “buyer personas” during our strategy meetings with new clients, we are usually met with a puzzled expression and the comment “Buyer persona? What’s that?” In inbound marketing terms, a buyer persona is a semi-fictional representation of
Have you ever sat and really reflected on the way that you think? If it’s something simple like a sunny, 95-degree day, do you complain about how hot it is or do you express gratitude because it’s not raining and
With COVID-19 affecting businesses so much, have you found yourself thinking about redesigning your website or getting a website because you don’t even have one? If so, you’re not alone. Many of us have had to rethink how we are
Today marks 3 years since I started C Clark Consulting (C3)! I’ve taken some time today to sit back and reflect on all of the ups and downs that I have had over these last 3 years and how grateful
What does it mean to create a brand identity for your company? And how do you go about doing it? Creating a brand is crucial in today’s congested selling environment. With so many companies competing for a consumer’s attention and
We all go to the doctor and dentist at some point in our life (well, most of us) and we all see so many of the moving parts. The scheduling, checking in, updating privacy information and so on. There’s a
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