What does it mean to create a brand identity for your company? And how do you go about doing it? Creating a brand is crucial in today’s congested selling environment. With so many companies competing for a consumer’s attention and
Before Google and social media, the marketing strategy was to spread the word about products and services through what is now known as traditional methods or outbound marketing. These outbound techniques included things like trade shows, radio ads, TV commercials
When properly cultivated, email marketing can generate a high return on investment for your company. In order to do so, you want to be sure to build and maintain an engaged subscriber list as sending emails that never get opened
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